Over the last month I had the pleasure of photographing all the doctors, staff, operating rooms, examination rooms, waiting rooms, and exteriors of the nine TLC Laser Eye Center locations all over Southern California. The images will be used for their new website and other marketing material. Being able to “see the light” and having great eyesight is critical to my work as a photographer. After having a chance to work with the TLC teams, when I need laser eye surgery, I know they will be the first company I call. They really do care as much about their work and taking care of clients as I do.
This engagement tapped into my creativity and love of a challenge. To get the images that the marketing department desired and allow the doctors and their teams to continue providing great service and care to their clients in the least disruptive way, I took “the studio” to them.
At first, we were using a cloth background and simple studio lighting that could be easily set-up in a small office. Two locations into the project, we decided to make a creative change which required using a 9-foot paper background with the subjects six feet from the background and offset. Normally, portrait work like this is done in a large, light and temperature-controlled studio setting. Alas, we captured all the portraits, on location, in each of the offices including an outside covered hallway of the TLC building in the middle of 85 degree heat in Palm Desert! When there’s a will, there’s always a way!
For information about TLC Laser Eye Centers, please visit their website:
www.tlcvision.com
