Commercial Photography & Video

Since 1981, my balance of creativity, technical expertise, and experience has given me an opportunity to be trusted to do a wide range of assignments for thousands of clients around the world for commercial, advertising, editorial, PR and personal use. The first part of my career was spent learning the story-telling, people, and portrait photography skills and techniques to photograph 1,500+ weddings and 2,500+ lifestyle portraits. Since 2009, I have used these skills and experience to photograph on average more than 100 commercial assignments each year with over 250 images being used in more than 150 pieces of advertising and editorial, print and digital media per year, 1,500+ total pieces to date around the world. With the same hard work I put in when I started my career, I am now widely-respected as one of the top commercial people, event, and performance photographers, and one of the most versatile visual storytellers you will find today, with an authentic look and natural style. Clients appreciate that I am a true and consummate professional - well equipped and dressed appropriately - with an easy-going personality and likeability whom they can trust on any project to interact with anyone (including two US Presidents), anywhere, and that I do business with integrity and a smile.

       Ronald and Nancy Reagan, Santa Barbara, CaliforniaRonald and Nancy Reagan, President of the United States of America, Fundraiser, Hope Ranch, Santa Barbara, California, Doug Gifford Photography, Non-profit event, editorial photography          George H. W. Bush, John Bertrand, One Australia, America's Cup 1995, San Diego, CaliforniaGeorge H. W. Bush, John Bertrand, One Australia, America's Cup 1995, San Diego, California, Doug Gifford Photography, Sports, Sailing, event, editorial photography         Roy E. Disney           "Morning Light" 2008 Disney Documentary Movie, Still photographer"Morning Light" 2008 Disney Documentary Movie, Doug Gifford, still photographer, 2007 Transpac Yacht Race, Long Beach, California, Honolulu, Oahu, Hawaii, Ultimate Sailing, Doug Gifford Photography, Entertainment, people, portrait, editorial photography

Commercial and Advertising Photography & Video

The photographs and videos you use are a reflection of your company’s products and services – it's brand. They affect how the marketplace perceives your business.

Creating context. Delivering a message. Telling a story. Sparking a reaction. These are what distinguish ordinary photography from compelling purpose-driven imagery.

The Doug Gifford Photography team takes a comprehensive approach to all professional commercial and advertising photo and video shoots. We can help your corporation, company, organization, or agency with planning, budgeting, and all aspects of production such as creating storyboards, location scouting, casting, styling, hair & make-up, on-site capture, shoot day logistics and post-production. Our team is there from start to finish to create photos and videos that speak to your target audience.

If you're looking for professional commercial, advertising photography, and video production, contact us to discuss your next campaign.

Pacific Symphony 2019 February Program Cover      QSR May 2019 Cover- Brian Niccol      Hoag Hospital - Spring 2015Hoag Memorial Hospital Presbyterian, Newport Beach, California     Alliance Medical Products - AdvertisingAdvertising image for Alliance Medical Products in Irvine, California. Worker on a fulfillment line in a clean room.

Events, Live Performances, and Sports

Events, live performances, and sports are singular happenings that can be a major investment in time, planning, and resources for any organization. You may have only one chance at success to capture the right images of the right people, places, action, and activities at just the right moments - for all your usage needs.

With years of experience, I understand the differences between images used for marketing, editorial, PR, and personal purposes, and how to use my technical and artistic expertise to create them for each use. My people skills and professionalism have given me the opportunity to be trusted to work at events, large and small, that are ordinary to extraordinary, in many different market segments around the world.

I have been honored to be considered the photographer of choice for many public relations & marketing professionals, editors & photo agencies, live performance venues/producers, music & dance companies, sports organizations & venues, and event coordinators worldwide. 

If you're looking for a passionate and experienced photographer for your photography and video needs, please get in touch.  I’d love to work together to deliver extraordinary images to help make your brand shine brighter!   

“Since 2002, Segerstrom Center for the Arts has entrusted most of its photographic projects to Doug Gifford. He is an artist we can call upon with complete confidence for our many photographic projects. He gets all of the photographs we need, works efficiently, guides our decisions with his expertise and experience, and goes above and beyond in order to provide us with the finest documentation of our events. Very importantly, we are completely comfortable with him associating with our donors, patrons, and artists. This is extremely important to us as art and non-profit organization with a high public profile. Doug's adaptability to all situations, circumstances and occasions and his enthusiasm for new challenges, has seen us successfully through a variety of assignments and challenges. He is a valued member of the Segerstrom Center for the Arts team.”  Tim Dunn, Director of Public Relations, Segerstrom Center for the Arts

Jan Fields, President of McDonald's USA, 2011 McDonald's USA Awards BanquetJan Fields, President of McDonald's USA, 2011 McDonald's USA Awards Banquet, Carlsbad, California, Corporate event photography, Doug Gifford Photography        Orange County Performing Arts Center renaming ceremony to Segerstrom Center for the Arts.Henry and Elizabeth Segerstrom dance after the Orange County Performing Arts Center renaming ceremony to Segerstrom Center for the Arts, , Costa Mesa, California on January 12, 2011.      Misty Copeland - ABT Nutcracker, SCFTAMisty Copeland performs with American Ballet Theatre in "The Nutcracker" at the Segerstrom Center for the Arts in Costa Mesa, California 2015        IndyCar Winner, 2013 Grand Prix of Long BeachIndyCar Winner, 2013 Grand Prix of Long Beach, Long Beach, California, photography coordinator, Doug Gifford Photography, Sports, Motor Racing, Marketing photography

List of Services:

COMMERCIAL: Corporate, Non-profit and Editorial (Local, National, and International) 
Clients: Entertainment, Sports, Editorial, Healthcare, Hospitality, Financial, and many others. 
Images of: Events, People (Studio/ Lifestyle), Architecture, Food, and more.
For: Editorial, Public Relations, Commercial, and Advertising use.

HEADSHOTS: Studio / Location 
Business, Theatrical, Model (Individual & Groups)

LIFESTYLE PORTRAITURE: Location & Studio (2,500+)  
Family, Couples, Individuals, Kids, Engagement, H.S. Seniors & Pets 

PHOTOGRAPHIC PROJECT CONSULTANT: Social / Commercial 
Clients: Participants, Coordinators, Locations, Agencies, Advertising, PR, Editorial 
Service: Help plan the where, when, what, who and why of photographic projects 

PHOTOGRAPHER COACHING / CONSULTING / WORKSHOPS / CLASSES
Photography Technique (Portrait, Editorial, Commercial), Business 

FINE ART: Photo Décor, Books, Cards, Prints, Posters
Personal Projects & Travel (Local, USA, International), Editorial (Sports, News)

PERSONAL STOCK PHOTOGRAPHY
Personal Projects & Travel (Local, United States, International), Editorial (Sports, News)

PHOTOGRAPHY TOURS
Individual, Couples, Groups - Local, National, International 

Contact us today with a question or if you want a quote for any of your commercial and advertising photography needs.